Source: Press Release - March 19

Tampa Bay, FL -- Over the last five years the Outback Bowl and Topher Bay have been working together to define the ultimate online sporting experience for college bowl fans through the use of OutbackBowl.com.

This year, OutbackBowl.com is evolving into a more dynamic portal where both merchandise opportunities and ticket sales can be specifically targeted to the individual user. This technology will allow the Bowl to more precisely display specific advertising messages to either the SEC or Big Ten fan on a page-by-page basis.

Along with the ability to better target its users, OutbackBowl.com is being enhanced with richer deeper content, updated photography, fan polls and contests that will help to attract visitors during the non-bowl related months. "These additions to our site give our sponsors the ability to have greater year round exposure through the use of OutbackBowl.com," explains Mike Schulze, Director of Communications and Sponsorships for the Outback Bowl.

Much of what happens with OutbackBowl.com is behind the scenes. Throughout the year, OutbackBowl.com gathers very specific data on the demographics of users and their behavior and interests within the site. "This year, with the help of Topher Bay, we are building custom technology that will allow us to really put that data to work for the marketing of Bowl related products and to help our sponsors reach their target audience," says Mike Schulze.

Topher Bay is a unique technology company founded in 1991 by Brian Ferber. Along with his brothers, Glenn and Roger, the trio from the Tampa Bay area has focused on Open Source technologies. Open Source technology has long been the avenue for advanced development providing an alternative to commercial products. "The focus on development and support of Open Source software as a low-cost alternative for our clients has provided a unique market niche and allowed our company to compete for over a decade," says Brian Ferber, CEO and President of Topher Bay. "Many of our customers choose these solutions but have limited resources to support them." Topher Bay bridges that gap by providing a wide variety of services, support, documentation, and system administration for those clients.

Topher Bay provides the Outback Bowl with software consulting and development, network design, and system administration, for OutbackBowl.com. We are very excited to continue to work with Topher Bay," says Jim McVay, CEO and President of the Outback Bowl. "Topher Bay has long been a valuable resource for the Outback Bowl in defining and managing our online offerings."